Café Promotion campaign

In a brainstorming session we produced a fun concept promoting cafés in a game reserve using a board game we developed for the client to encourage visits to the café and making traveling between the rest camps fun for all ages. At rest stops we rewarded the weary travellers, and the more cafes the traveller visited the bigger the reward was at each stop. Making use of lateral thinking, we wanted to produce something extra, beyond the briefed scope. With this we developed and produced a standalone, touch screen unit, where the user could enter their details and sightings. The unit was multifunctional as it was a communication device between staff, head office and patrons. Additionally, the client could place time-based promotion